Items where Author is "Pei, Ying Seow"
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Chong, Ren Lee and Kah, Yan Tam and Jee, Yan Lim and Pei, Ying Seow and Pooi, Vivian Sun Lee and Nurin Amanda Muhammad Faris and Hairunisa Mohd Haris (2016) Consumer intention to use smartphone for mobile shopping. Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement. pp. 221-233.