Items where Subject is "H Social Sciences > HF Commerce > HF1-6182 Commerce > HF5001-6182 Business > HF5801-6182 Advertising"

Academic Exercise

Siti Mariam Sarji (2022) Pengaruh Pengiklanan Televisyen Terhadap Tingkah Laku Kanak-Kanak Di Kampung Pasir Putih Keningau, Sabah. Universiti Malaysia Sabah. (Unpublished)

Article

Kai Xin Tay and Jennifer Kim Lian Chan and Diana Mohamad (2023) Do the 4Ps of marketing mix strategy assuage fears of travelling. Journal of Vacation Marketing. pp. 1-16.

Lim, Tze Yin and Lim, Bibiana Chiu Yiong and Leong, Choi Meng and Phang Ing @ Grace and Weng, Heng Foong (2023) Consumer adoption of on-demand digital platforms: An integrated model. Global Business and Organizational Excellence, 2023. pp. 1-14. ISSN 1932-2062

Nornajihah Nadia Hasbullah and Zurina Patrick and Hainnuraqma Rahim and K. K. Ramachandran (2023) Understanding the Effect of Advertising Values on Sustainable Product Purchase Intention: Extended Ducoffe Advertising Value Model. International Journal of Academic Research in Business and Social Sciences, 13. 622 -633. ISSN 2222-6990

Rahat Ullah and Ghayur Ahmad and Azaze Azizi Abdul Adis and Atya Zeb (2022) Advertisers use online reviews to design more effective advertisements. Journal of Applied Research and Technology, 20 (2). pp. 237-244. ISSN 1665-6423

Proceedings

Noor Fzlinda Fabeil and Khairul Hanim Pazim and Juliana Langgat and Roslinah Mahmud (2021) Entrepreneurship as a career option among graduates during pandemic: Necessity or opportunity efforts.

Thesis

Asia lawang (2018) Reka bentuk grafik papan iklan di Tawau. Masters thesis, Universiti Malaysia Sabah.

Chin, Ying Shin (2014) Advertising and identity construction : A cultivation analysis on health and beauty advertisements in Sabah. Masters thesis, Universiti Malaysia Sabah.

Chou En-I (2017) A Semiotic analysis of Malaysian car tv advertisements : The proton's of 2003-2014. Masters thesis, Universiti Malaysia Sabah.

Nur Faeza Mohd Mairat (2016) Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context. Masters thesis, Universiti Malaysia Sabah.

Putera Faidz Hassanal Nordin (2023) Keberkesanan penggunaan elemen-elemen reka bentuk dalam produk makanan dan minuman iks di Sabah. Masters thesis, Universiti Malaysia Sabah.

Sitinurbayu Mohd Yusoff (2023) Analisis semiotik dalam iklan TV Petronas sempena hari kebangsaan. Doctoral thesis, Universiti Malaysia Sabah.

Wan Roazha Wan Mat (2019) The relationships of celebrity, individual characteristics and attitude on intention to imitate Korean celebrity behaviour. Masters thesis, Universiti Malaysia Sabah.