H. Muhammad Najib Habib Idris (2022) Buy now & pay later (installment) vs lump sum payment of online shopping (shopee) in Sabah, a quantitative comparison from the perspective of uses & gratifications theory. Universiti Malaysia Sabah. (Unpublished)
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Abstract
Advances in e-commerce nowadays have given users more choices to pay when purchasing items online via e-commerce platforms; Shopee etc. Thanks to the creativity and strides to make life easier for users when shopping, Shopee has recorded astounding sales over time. This can be attributed to payment methods that have different characteristics from one another but more study is needed to ascertain this phenomenon. One method is commonly known as the Buy Now Pay Later option or in other words, the instalment plan. This mode of payment has become an alternative favorite amongst users known for its budget-friendly approach when compared to the default lump sum payment approach widely used now in the e-commerce space. However, it seems very clear based on journal publications that a lack of studies was being conducted especially in Sabah in the area of e-commerce related to these payment options. Post-adoption studies are urgently needed in the area of payment solutions for online e-commerce specifically Shopee as the biggest and the hottest e-commerce platform now in Malaysia. As such, this study aims to fill that gap to contribute to that area of study and aid online e-commerce advertisers in their decision-making to fully explore more budget expansion to promote either Buy Now Pay Later or lump sum payment solutions when engaging with users in the market. A previous study was conducted in the area of Uses and Gratifications related to mobile payments in a developing country and how gratifications from using mobile payments influence the adoption of mobile payment among the population there. The study found that six gratifications obtained through a literature review might have influenced users’ adoption of mobile payment solutions. But after testing the six gratifications, only three were found to significantly influence users’ attitudes to adopt mobile payment solutions that are ease of use, usefulness and integrative gratification. Because payment solutions are a medium where users would actively engage with specific motivations and gratifications, the outcome of that study can be adopted in this research where the three gratifications can be utilized to compare the level of adoption between Buy Now Pay Later (instalment) and the default lump sum payment method. This research fully adopts the uses & gratifications theory as a pillar and deploys a quantitative survey as its methodological lens to fully understand and compare the level of adoption between the two payment solutions. The findings in this study found that users prefer BNPL as compared to lump sum based on the data obtained and analyzed through SPSS.
| Item Type: | Academic Exercise |
|---|---|
| Keyword: | Uses & gratifications theory , Buy now pay later , BNPL , Payment method. |
| Subjects: | H Social Sciences > HF Commerce > HF1-6182 Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
| Department: | FACULTY > Faculty of Social Sciences and Humanities |
| Depositing User: | DG MASNIAH AHMAD - |
| Date Deposited: | 14 Apr 2023 15:00 |
| Last Modified: | 14 Apr 2023 15:00 |
| URI: | https://eprints.ums.edu.my/id/eprint/35361 |
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