Examining local traditional food entrepreneurs in selangor and sabah States during covid 19 pandemic

Adilah Md Ramli and Mazni Saad and Mohd Shazali Md Shariff and , Joko Sulistyo (2023) Examining local traditional food entrepreneurs in selangor and sabah States during covid 19 pandemic. Environmental behaviour proceeding jurnal. pp. 1-7.

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Abstract

The study aims to explore local entrepreneurs’ profile criteria during covid 19 pandemic in Sabah and Selangor states. Two (2) themes have been identified for this study which are 1) Food category and 2) Business criteria. Twenty (20) informants from selected business categories are being identified and interviewed using a semi-structured question and online video and phone recording due to the Covid 19 pandemic. The finding shows that entrepreneurs from both states share similarities in food categories and customer backgrounds. They also implement technology such as online delivery applications to sustain their business during the Covid-19 pandemic.

Item Type: Article
Keyword: Business criteria , Food category , Local entrepreneur , Traditional food
Subjects: H Social Sciences > HC Economic history and conditions > HC10-1085 Economic history and conditions
T Technology > TX Home economics > TX1-1110 Home economics > TX341-641 Nutrition. Foods and food supply
Department: FACULTY > Faculty of Food Science and Nutrition
Depositing User: ABDULLAH BIN SABUDIN -
Date Deposited: 31 Jul 2023 16:15
Last Modified: 31 Jul 2023 16:15
URI: https://eprints.ums.edu.my/id/eprint/36248

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