How, Whee Sim (2010) Consumers' perception and attitude towards probiotic food. Universiti Malaysia Sabah. (Unpublished)
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Abstract
Consumers' perception and attitude towards probiotic food were studied with a quantitative questionnaire. The objective of this study was to determine the consumers' perception and attitude towards probiotic food. Most consumer was found aware of probiotic food. These consumers perceived probiotic food as food that can provide health benefit. Television and internet were the most popular information source for probiotic information found in this study. This study also found that most of the users of probiotic food were female, older, highly educated and with high income. Consumers' willingness to try new probiotic product was skewed to the right. This pattern suggest that the consumers' willingness to try new probiotic food tends to the positive side. Five attitudes dimensions towards probiotic food were found in this study, namely "rewarding aspect from using probiotic food", "necessity of probiotic food", "confidence in probiotic food", "safety of probiotic food" and "probiotic food as medicine". Statistically ignificant association with the scoring of these attitudinal items were found between gender, age group, ethnic group and education level.
| Item Type: | Academic Exercise |
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| Keyword: | Food, Probiotic food, Consumers' perception, Consumers' awareness, Food safety |
| Subjects: | H Social Sciences > HF Commerce > HF1-6182 Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
| Department: | SCHOOL > School of Food Science and Nutrition |
| Depositing User: | ADMIN ADMIN |
| Date Deposited: | 17 Apr 2012 17:26 |
| Last Modified: | 23 Oct 2017 11:13 |
| URI: | https://eprints.ums.edu.my/id/eprint/3903 |
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