Halal Traceability System and Halal Food Performance of SMEs Food and Beverage in Malaysia

Haslinda Hadis and Shahrizin Abd Sarhadat and Masran Tamin and Azaze Azizi Abdul Adis (2023) Halal Traceability System and Halal Food Performance of SMEs Food and Beverage in Malaysia.

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Abstract

Small and Medium Enterprise (SMEs) in food and beverage industry is one of the major sectors that contribute to Malaysia’s economic growth. The industry is a dynamic and growing sector that serves both the domestic Muslim population and the global market. An innovative halal traceability system is an integral to the halal food and beverage industry's growth and success. The innovation system contributes to improved production, quality control, transparency, increase consumer trust and compliance with halal standards. The adoption of halal traceability system among SMEs is crucial to improve the halal food and beverage industry performance. Hence, this study aims to investigate the impact of Technology Acceptance Model (TAM), entrepreneurship marketing dimension (EMD), and intention to adopt halal traceability system towards halal food performance among Malaysian food and beverage SMEs. The systematic random sampling will be employed in this study and self-administered questionnaire through both online and offline will be used to collect approximately 189 of potential respondents from East Malaysia (Sabah and Sarawak) and Peninsular Malaysia (Selangor and Kuala Lumpur). The expected result of this study will be useful to the importance growing of the halal traceability system in the food industry.

Item Type:	Proceedings
Keyword:	Halal Traceability System, Halal Food Performance, SMEs
Subjects:	B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > BP1-610 Islam. Bahai Faith. Theosophy, etc. > BP1-253 Islam > BP174-190 The practice of Islam H Social Sciences > HD Industries. Land use. Labor > HD28-9999 Industries. Land use. Labor > HD2321-4730.9 Industry > HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	SITI AZIZAH BINTI IDRIS -
Date Deposited:	31 Jul 2024 12:10
Last Modified:	31 Jul 2024 12:10
URI:	https://eprints.ums.edu.my/id/eprint/39341

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