The Effects of Food Labelling Information on Traditional Food Purchase Intention Among Young Adults

Aizul Azri Azizan and Nurul Shuhada Kamaluddin and Nor Qhairul Izzreen Mohd Nor and Ahmad Riduan Bahauddin (2024) The Effects of Food Labelling Information on Traditional Food Purchase Intention Among Young Adults. ASEAN Entrepreneurship Journal (AEJ), 10 (2). pp. 57-63. ISSN 2289-2125

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URL: https://aej.uitm.edu.my/view-paper.php?paper=20240...

Abstract

This study aimed to determine the acceptance of traditional food and how food labelling information could influence the purchase intention of multiple young ethnic consumers. One hundred thirty-eight respondents completed a set of questionnaires as the means for data collection in this study. The obtained data was analyzed by using descriptive analysis and the Kruskal-Wallis test. The results showed that most respondents were optimistic towards food labelling (mean=4.00±0.447). The Kruskal-Wallis test showed there were no significant differences in the attitudes toward labelling (p= 0.433, p>0.05) and purchasing intention of traditional food (p = 0.618, p>0.05) among the ethnicities. However, there is a significant difference in acceptance of traditional foods (p=0.001, p<0.005), whereas the Chinese had the lowest score. This study also showed that the labelling information could influence the consumers' purchase intention for traditional food. This study highlighted the importance of food labelling information in the traditional food industry, which can be crucial in boosting young consumers' acceptance and purchase intention.

Item Type:	Article
Keyword:	Traditional food, Food labelling information, Purchase Intention, Young adult
Subjects:	T Technology > TX Home economics > TX1-1110 Home economics > TX341-641 Nutrition. Foods and food supply T Technology > TX Home economics > TX1-1110 Home economics > TX642-840 Cooking
Department:	FACULTY > Faculty of Food Science and Nutrition
Depositing User:	SITI AZIZAH BINTI IDRIS -
Date Deposited:	21 Aug 2024 16:50
Last Modified:	21 Aug 2024 16:50
URI:	https://eprints.ums.edu.my/id/eprint/40785

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