Key determinants of continuance usage intention: An empirical study of mobile food delivery apps among Malaysians

Yapp, Emily Hon Tshin and Saraniya Kataraian (2022) Key determinants of continuance usage intention: An empirical study of mobile food delivery apps among Malaysians.

Text FULLTEXT.pdf Restricted to Registered users only Download (263kB) | Request a copy

Abstract

Mobile food delivery apps have been widely used, especially among Malaysians during the COVID-19 pandemic. When the government allowed restaurants to reopen, mobile food delivery apps slightly declined as Malaysians rushed to dine in restaurants. What determinants Malaysian users to continue to use mobile food delivery apps services after the COVID-19 pandemic remain unknown. Underlying the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) determinants, this study introduces two other relevant determinants: convenience and time saving. Partial least squares structural equation modeling techniques using SmartPLS were used to analyse the data.

Item Type:	Proceedings
Keyword:	Mobile food delivery apps, UTAUT2, COVID-19 pandemic
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products T Technology > T Technology (General) > T1-995 Technology (General) > T55.4-60.8 Industrial engineering. Management engineering > T58.5-58.64 Information technology
Department:	FACULTY > Labuan Faculty of International Finance
Depositing User:	Nurul Atiqah
Date Deposited:	09 Sep 2024 12:20
Last Modified:	09 Sep 2024 12:20
URI:	https://eprints.ums.edu.my/id/eprint/40945

Actions (login required)

View Item