Needs analysis for designing and developing an efl teaching-speaking module for the unique linguistic tapestry of Chinese business english undergraduates

Ke Hu and Asmaa AlSaqqaf (2024) Needs analysis for designing and developing an efl teaching-speaking module for the unique linguistic tapestry of Chinese business english undergraduates. Problems Of education In the 21stcentury, 82 (4). pp. 1-17. ISSN 1822-7864

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Abstract

Developing effective oral business English (OBE) curricula requires clearly understanding student needs. This study evaluated the speaking needs of Chinese English as a Foreign Language (EFL) undergraduates majoring in business English for specific purposes (ESP), aiming to inform the design of a teaching module that bridges the gap between current speaking abilities and the escalating demand for advanced communication skills in business contexts. A needs analysis questionnaire, reflecting the first phase of the ADDIE model (analysis, design, development, implementation, evaluation), was administered to 398 randomly selected participants using a quantitative, cross-sectional survey design. Results revealed that while students struggle with speaking errors and lack communication confidence, they favor interactive activities such as presentations, discussions, and role-plays. Concerns about current OBE pedagogy and materials highlight a need for more collaborative learning and teacher support. Statistical analysis using independent-samples t-test and one-way ANOVA showed no significant differences in speaking needs based on gender, age, years of English study, or English proficiency. However, a significant difference was reported between fourth-year and third-year students. This study offers some insights for developing more effective interventions to address the specific needs of Chinese business English undergraduates in Chinese ESP education.

Item Type:	Article
Keyword:	ADDIE model, Chinese EFL learners, module development, needs analysis, oral business English, ESP
Subjects:	B Philosophy. Psychology. Religion > BF Psychology > BF1001-1389 Parapsychology > BF1228-1389 Spiritualism - Including mediumship, spirit messages, clairvoyance P Language and Literature > PE English language > PE1-3729 English > PE1001-1693 Modern English
Department:	CENTRE > Centre for the Promotion of Knowledge and Language Learning
Depositing User:	ABDULLAH BIN SABUDIN -
Date Deposited:	24 Oct 2024 12:22
Last Modified:	24 Oct 2024 12:22
URI:	https://eprints.ums.edu.my/id/eprint/41585

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