Promoting sustainability development through agrotourism activities in Ranau, Sabah

Juliana Langgat and Kamarul Mizal Marzuki and Roslinah Mahmud and Khairul Hanim Pazim and Noor Fzlinda Fabeil and Marry Tracy Pawan (2024) Promoting sustainability development through agrotourism activities in Ranau, Sabah. Malaysian Journal of Business and Economics (MJBE), 11 (1). pp. 1-10. ISSN 2289-8018

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Abstract

Promoting sustainability through agrotourism is an excellent approach. Farmers could promote sustainability and provide opportunities for visitors to experience farming in addition to their own agricultural endeavors. One of the areas in Sabah that attracts most visitors is Ranau, which is recognized as a tourist destination and core for the agricultural sector. The study’s primary goal was to use agrotourism to promote sustainable development. Five farmers were randomly chosen for this study and conducted in-depth interviews to gather data using a qualitative methodology. Three stages of the coding method in qualitative data analysis were used to analyze the study’s results and produce fresh research findings. The results of the study indicated that agrotourism activities were a possible way to promote sustainability. Activities related to agrotourism have the potential to protect the environment, boost economic viability, engage communities and raise awareness and education. The local council and state government can make extensive use of these findings and prepare guidelines and policies. This would help the agrotourism sector, particularly in the Ranau district, which is a popular tourist destination in Sabah. It might also serve as a pilot study that other districts hope to promote their area as an agrotourism destination could utilize as a point of reference..

Item Type:	Article
Keyword:	Sustainability Development, Sustainability, Agrotourism, Ranau, Sabah
Subjects:	G Geography. Anthropology. Recreation > G Geography (General). Atlases. Maps > G1-922 Geography (General) > G149-180 Travel. Voyages and travels (General) H Social Sciences > HD Industries. Land use. Labor > HD28-9999 Industries. Land use. Labor > HD28-70 Management. Industrial management > HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	ABDULLAH BIN SABUDIN -
Date Deposited:	06 Dec 2024 13:18
Last Modified:	06 Dec 2024 13:18
URI:	https://eprints.ums.edu.my/id/eprint/42129

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