The impact of halal knowledge and attitudes on purchase intention: insights from Sabah, Malaysia

Nurul Atiqa Mohd Tahir and Aizul Azri Azizan and Sharifudin Md. Shaarani and Noor Qhairul Izzreen Md Nor and Umi Hartina Mohamad Razali and Ahmad Riduan Bahauddin (2025) The impact of halal knowledge and attitudes on purchase intention: insights from Sabah, Malaysia. International Journal of Food, 2 (1). pp. 1-8.

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Abstract

This study aims to assess the knowledge and attitudes of the Muslim community in Kota Kinabalu, Sabah, Malaysia, towards halal products and their influence on purchasing halal food products. A questionnaire was filled out by 390 respondents in total. The survey was administered both in person and online. Data were analyzed using descriptive statistics and Pearson correlation to evaluate relationships between knowledge, attitudes, and purchase intentions. Findings from this study revealed that the majority of respondents demonstrated an acceptable understanding and attitude toward halal principles and their application to food products. Knowledge and attitude towards halal also showed a significant positive correlation with the intention to buy halal food products (p<0.05). In conclusion, enhancing consumer knowledge and fostering positive attitudes are critical drivers of purchase intention for halal products. Continuous awareness campaigns and targeted promotions are essential for sustaining the growth of the halal industry by increasing awareness and promote halal products.

Item Type:	Article
Keyword:	Attitude, Halal food products, Halal knowledge, Purchase intention
Subjects:	B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > BP1-610 Islam. Bahai Faith. Theosophy, etc. > BP1-253 Islam > BP160-165 General works on Islam T Technology > TX Home economics > TX1-1110 Home economics > TX341-641 Nutrition. Foods and food supply
Department:	FACULTY > Faculty of Food Science and Nutrition
Depositing User:	SITI AZIZAH BINTI IDRIS -
Date Deposited:	30 Apr 2025 15:17
Last Modified:	30 Apr 2025 15:17
URI:	https://eprints.ums.edu.my/id/eprint/43675

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