Cross examination of influencing factors on consumer purch

Sohaib Chekima (2015) Cross examination of influencing factors on consumer purch. Doctoral thesis, Universiti Malaysia Sabah.

	Text 24 PAGES.pdf Download (838kB)
	Text FULLTEXT.pdf Restricted to Registered users only Download (13MB)

Abstract

Green market is relatively new and still at its infancy stage. More and more businesses are entering the green market in an attempt to increase their share while being environment friendly. For sustainable and more profitable business, it is essential for sellers to understand consumers' purchasing intention and behavior. However, insufficient research has been conducted in this green market. Many of the available researches treat green products as a single line of products and tend to generalize their findings to other areas and countries aside from the ones their study was conducted in. The purpose of the study in hand was to investigate the factors influencing consumers' purchasing intention of organic food and energyefficient appliances in Malaysia and the U.S, while examining the differences in consumers' purchasing intentions from one country to another; and then to develop conclusions using the findings to predict consumer purchasing intention of the mentioned products. To accomplish the objectives of this study, Theory of Planned Behavior was used as a guiding theory. A research instrument was developed to examine the direct influence of consumer's religiosity, environmentalism, cultural dimensions -individualism-collectivism, and third party influence on their purchasing intention of organic food and on that of energyefficient appliances. Some moderators were also tested, including economical benefits, income, price, brand, Ecolabel, and availability. Data for this study were obtained from 384 participants from each country. It was found that while the purchasing of the two green products varies between the two product categories amongst consumers from each country, and also varies across countries; only Environmentalism had a direct influence on the purchasing intention of either product. The moderating factors had different effects varying between the products, and between countries.

Item Type:	Thesis (Doctoral)
Keyword:	Green marketing, Consumer purchasing intention, Organic food, Energy-efficient appliances, Theory of Planned Behavior
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	DG MASNIAH AHMAD -
Date Deposited:	16 May 2025 12:25
Last Modified:	16 May 2025 12:25
URI:	https://eprints.ums.edu.my/id/eprint/43704

Actions (login required)

View Item