Syaidatina Akila Mohamad Azizan (2013) Green marketing: Factors influencing consumers purchase intention. Masters thesis, Universiti Malaysia Sabah.
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Abstract
This study aims to investigate the factors that influence green purchase intention among Malaysians. The moderating effects of gender, age, income and education on the relationship between independent variables and dependent variable are also investigated. This study applies stratified random sampling. A total of 430 questionnaires were self-administered to the respondents in several states in Malaysia namely Kuala Lumpur, Selangor, Johar Bahru, Pahang, Penang, Sarawak, sabah and Wilayah Persekutuan Labuan. Data were analysed by conducting multiple regression and hierarchical regression analyses via Statistical Package for the Social Sciences (SPSS) computer software version 19.0. The results revealed that Environmental Attitude is the most important predictor for green purchase intention followed by Health Consciousness and Environmental Knowledge whereas Environmental Labelling was found to be insignificant. A better knowledge enhancement among Malaysians on the green labelling, as well as creating a friendlier ambiance for environmental-related activities such as recycling is suggested. Indeed, income was the only demographic characteristic of the respondents that moderates the relationship between Health Consciousness, Environmental Attitude, and Environmental Knowledge on green purchase behaviour. The marketers and government are recommended to work closely in creating stronger awareness on the importance of going green for Malaysians to increase their involvement in building a more sustainable environment, particularly by practising more ethical consumptions.
| Item Type: | Thesis (Masters) |
|---|---|
| Keyword: | Green purchase intention, Environmental attitude, Health consciousness, Environmental knowledge |
| Subjects: | H Social Sciences > HF Commerce > HF1-6182 Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
| Department: | FACULTY > Labuan Faculty of International Finance |
| Depositing User: | DG MASNIAH AHMAD - |
| Date Deposited: | 17 Jun 2025 11:22 |
| Last Modified: | 17 Jun 2025 11:22 |
| URI: | https://eprints.ums.edu.my/id/eprint/44130 |
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