Chukwunonso, Nnaemeka Chukwuebuka (2005) A study of landscaping adoption and adoption determinants: The Malaysian -Nigerian organisations' perspectives. Masters thesis, Universiti Malaysia Sabah.
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Abstract
This research demonstrates the fundamental framework for evaluating landscape adoption by organisations. The research models underlying this study are the organisation buying behaviour theory and the innovation diffusion theory. Thus, the research places emphasis on, and carefully links environmental factors, organisational factors, management factors, and the innovation characteristics to landscaping adoption. Understanding these facto,s and their impacts on adoption will help to create a more favourable environment for landscaping adoption, as well as help to create service interferences to enhance the diffusion of landscaping among Malaysian and Nigerian firms, and the entire world by extension. A total of 400 questionnaires were distributed to public and private organisations from both nations that accepted the invitation to participate in the survey. Out of this number 159 firms supplied useable responses on which analysis was based. This translates to 40% response rate. The data were factor analyzed to dete,mine the key dimensions of facilitators for landscaping adoption. On the basis of the resulting dimensions, discriminant analysis was conducted to identify the facto,s that are sufficient in discriminating between the organisations that have adopted landscaping (adopters) and those that have not done so {Nonadopte,s). The results show that environmental facto,s such as economic outlook, governmental influence, competitive development and public scrutiny are sufficient for discriminating between adopters and non-adopters in Malaysia, whereas for the Nigerian sample, except for economic outlook, the rest are sufficient for discriminating between adopter and non-adopter groups. Organisational factors include dimensions such as enviro-sensitivity, structure, people, organisation's size, and cost implications. Apart from structure, which showed no significance for both nations, environ-sensitivity and organization's size are additional non-discriminant factors for the Nigerian sample. Furthermore, the results are significant for both nations with respect to management factors such as attitude and intentions of management Lastly, regarding innovation characteristics, the research shows that while relative advantage, compatibility, and corr;plexity are significantly sufficient for discriminating between adopters and non-adopte,s in Malaysian, only relative advantage and compatibility are sufficient for discriminating between adopters and non-adopte,s in Nigeria. Divisibility is not a discriminant factor in both nations, and complexity is an additional non-discriminant in Nigerian. Important theoretical, marketing, and policy implications of the research are discussed.
| Item Type: | Thesis (Masters) |
|---|---|
| Keyword: | Landscaping adoption, Organizational buying behavior, Innovation diffusion theory, Environmental factors |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28-9999 Industries. Land use. Labor > HD28-70 Management. Industrial management > HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture |
| Department: | FACULTY > Labuan Faculty of International Finance |
| Depositing User: | DG MASNIAH AHMAD - |
| Date Deposited: | 17 Jun 2025 11:25 |
| Last Modified: | 17 Jun 2025 11:25 |
| URI: | https://eprints.ums.edu.my/id/eprint/44142 |
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