The relationship between service delivery differentiation and architect's specifications: The study of metal roofing industry in Sabah

Judith Ignatius Otau (2006) The relationship between service delivery differentiation and architect's specifications: The study of metal roofing industry in Sabah. Masters thesis, Universiti Malaysia Sabah.

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Abstract

This study was carried out on all the private architect firms and relevant government department within the Kata Kinabalu area. The main aim of this study is to investigate on the existence of the relationship between service delivery differentiation and architect's specifications. It is also the aim of this study to investigate whether price and quality variable may moderate the relationship between service delivery differentiation and architect's specifications. However, after conducting a questionnaire survey at both the sector, with a sample of 87 respondents, it was discovered that out of three dimensions that represents service delivery differentiation, only one were found to be significant in the relationship between service delivery differentiation and architect's specifications. In addition to that, it was discovered that the suggested moderating variable, one had moderating effect which is price and the other that is quality had no moderating effect towards the relationship. Apart from that, the study was able to gather some information pertaining to the specifier of the building industry in Sabah and also provide some in$ight knowledge regarding the service delivery of metal roofing manufacturer in relation to architect's specifications.

Item Type:	Thesis (Masters)
Keyword:	Service delivery differentiation, Architect’s specifications, Price as a moderating variable, Quality perception
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Department:	SCHOOL > School of Business and Economics
Depositing User:	DG MASNIAH AHMAD -
Date Deposited:	09 Jul 2025 16:23
Last Modified:	09 Jul 2025 16:23
URI:	https://eprints.ums.edu.my/id/eprint/44391

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