A multi-analytical approach to investigate the motivations of sustainable green technology in the banking industry: Do gender and age matter?

Mohamed Bouteraa and Meshari Al-Daihani and Rudy Ansar and Elhachemi Tamma and Abderrahmane Baddou and Lim, Ming Fook (2023) A multi-analytical approach to investigate the motivations of sustainable green technology in the banking industry: Do gender and age matter? International Journal of Social Ecology and Sustainable Development (IJSESD), 15. pp. 1-32. ISSN 1947-8402

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Abstract

Sustainability has become the global need for survival in all scopes due to financial development's side effects that have resulted in environmental destruction. The world leaders have proposed green banking (GB) to reduce carbon footprints from banking operations by promoting paperless financial services based on technology. However, the customers' adoption of GB remains unsatisfactory in the UAE. This study attempts to investigate the determinants of consumers' intention adoption of GB. An exploratory sequential mixed-method approach is employed. The qualitative analysis identified six new challenges facing customers' intention adoption of GB: customer awareness, personal innovativeness, bank reputation, security and privacy, system quality, and government support. The qualitative findings are mostly confirmed by quantitative study whereby awareness, personal innovativeness, system quality, and bank reputation significantly impact customers' intention to adopt GB. The study also revealed the insignificant moderating impact of gender and age in most proposed relationships.

Item Type:	Article
Keyword:	Adoption Intention, Customer Adoption, Emerging Economies, Green Banking, Green Technology, Mixed Methods, Sustainability, UAE, UTAUT Model
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products H Social Sciences > HG Finance > HG1-9999 Finance > HG1501-3550 Banking > HG1621-1638 Interest rates. Interest tables
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	SITI AZIZAH BINTI IDRIS -
Date Deposited:	15 Jul 2025 12:11
Last Modified:	15 Jul 2025 12:11
URI:	https://eprints.ums.edu.my/id/eprint/44416

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