Liew, Calvin Benjie (2007) Determinants of intention to use the internet for online shopping among consumers in Kota Kinabalu. Masters thesis, Universiti Malaysia Sabah.
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Abstract
The Internet as a medium for shopping is gaining interest from researchers and practitioners alike. This study presents an investigation on the determinants of intention to use the Internet for online shopping among consumers in Kota Kinabalu, Sabah. A model explaining the different determinants such as; attitude, subjective norms, behavioral control, personal innovativeness, perceived consequences, and demographic towards online shopping intentions was developed based on the Theory of Planned Behavior. The findings of this study demonstrated that there was a significant relationship between attitude, subjective norms, and perceived consequences towards the dependent variable of intention. The findings are useful in explaining consumers' buying intention via the Internet. Implications of the findings were also discussed in this study.
| Item Type: | Thesis (Masters) |
|---|---|
| Keyword: | Internet, online shopping, Consumer, Attitude, Behavioral control, Subjective norm, Personal innovativeness, Perceived |
| Subjects: | H Social Sciences > HF Commerce > HF1-6182 Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
| Department: | SCHOOL > School of Business and Economics |
| Depositing User: | DG MASNIAH AHMAD - |
| Date Deposited: | 15 Jul 2025 12:31 |
| Last Modified: | 15 Jul 2025 12:31 |
| URI: | https://eprints.ums.edu.my/id/eprint/44447 |
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