Nurul Nazira Hamzah and Esther Jawing (2025) Content selection strategies in vlogging: Analysing esl students’ decision- making at Universiti Malaysia Sabah. Malaysian Journal of ELT Research, 22 (1). pp. 33-45.
![[img]](https://eprints.ums.edu.my/style/images/fileicons/text.png) |
Text
FULLTEXT.pdf Restricted to Registered users only Download (615kB) |
Abstract
This study investigates the content selection process for vlogging projects among ESL students in an English classroom. Employing a mixed-methods approach, data were collected from 51 students using an open-ended questionnaire. Thematic analysis was used to interpret qualitative responses, while descriptive statistics, cross-tabulation, and chi-square tests were conducted to examine relationships between variables. The findings reveal that students consider multiple factors when selecting vlog content, with entertainment value (20.0%), creativity (18.2%), viewers’ benefits (16.4%), and personal experiences (16.4%) identified as the most influential. Other factors include educational value (10.9%), content quality (9.1%), and personal preferences (9.0%). Students produced vlogs across a range of themes, including traditional culture, food reviews, personal challenges, health-related activities, and product reviews. Social media exposure, particularly through platforms such as YouTube and Instagram, significantly influenced their content decisions. These findings offer valuable insights into the decision-making process underlying students' vlogging projects, emphasizing the importance of creativity, audience engagement, and digital media influence. The study contributes to the pedagogical understanding of vlogging as a tool in English language instruction and offers practical implications for educators seeking to integrate vlogging into the ESL classroom.
| Item Type: | Article |
|---|---|
| Keyword: | Vlog, Social media, Oral communication, Content creation |
| Subjects: | P Language and Literature > PE English language > PE1-3729 English > PE1001-1693 Modern English |
| Department: | CENTRE > Centre for the Promotion of Knowledge and Language Learning |
| Depositing User: | DG MASNIAH AHMAD - |
| Date Deposited: | 25 Jul 2025 15:34 |
| Last Modified: | 25 Jul 2025 15:34 |
| URI: | https://eprints.ums.edu.my/id/eprint/44677 |
Actions (login required)
 |
View Item |