An analysis of key success factors in budget hotel industry in Sabah

Lechman Ranjapan (2007) An analysis of key success factors in budget hotel industry in Sabah. Masters thesis, Universiti Malaysia Sabah.

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Abstract

Budget hotels are an impotant component of tourism industry. Its significant is vital for economic generation. This research is about the success factors associated with budget hotel business performance. The objective of this research is to investigate the relationship between success factors and business performance. There were 161 budget hotels in Sabah, choosed to participate the the reserach by sending a set of self admistered questionaire to the operators through mail. There were 61 replies received and analysed using SPSS. The result shows that all seven success factors; customer service, core product, strategic control, hygiene and quality, consistency, pricing and location are significantly and passively influence the business performance. The result also says that age and size of hotel failed tp moderate the relationship between success factors and business perfomenace. The R square indicates that success factors explains 83.2 percent of the variance in business performance. overall the research able to achieve its objective besides 8 of the hypothesis is accapted and last two hypothesis were rejected.

Item Type:	Thesis (Masters)
Keyword:	Budget hotels, Business performance, Tourism industry, Success factors, Customer service, Pricing, location, Sabah, Hotel management, Spss analysis
Subjects:	T Technology > TX Home economics > TX1-1110 Home economics > TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Department:	SCHOOL > School of Business and Economics
Depositing User:	DG MASNIAH AHMAD -
Date Deposited:	11 Aug 2025 10:40
Last Modified:	11 Aug 2025 10:40
URI:	https://eprints.ums.edu.my/id/eprint/44867

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