Assessing environmental concerns, knowledge and health consciousness in young adults’ organic food choices

Nusrah Samat and Sakti Sethumadavan and Amily Fikry and Siti Fatimah Md Shariff and Noor Fzlinda Fabeil (2025) Assessing environmental concerns, knowledge and health consciousness in young adults’ organic food choices. Information Management and Business Review, 16 (3). pp. 98-106. ISSN 2220-3796

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Abstract

The trend towards buying organic food is declining among young adults, which raises concerns about factors influencing their purchasing behavior. This study investigates factors affecting young adults’ buying behavior of organic food products, including environmental concerns, knowledge, and health consciousness. Survey data was collected from 100 young adults in Selangor, Malaysia. Multiple regression analysis was conducted to analyze the data. The results showed that knowledge about organic food was the strongest predictor of young adults’ organic food purchasing behavior. In addition, concern for the environment had a significant positive influence on young adults’ organic food purchasing behavior, while health consciousness showed no significant influence. These findings offer practical implications for manufacturers: to provide clear product details that can enhance consumers’ knowledge and highlight environmental advantages in marketing strategies to encourage consumption. This study contributes to the literature by highlighting the value of environmental awareness and knowledge of organic food and shedding light on the minor influence of health awareness-a topic that has received less attention in other studies.

Item Type:	Article
Keyword:	Organic Food, Green, Buying Behavior, Environmental Concern, Health Consciousness, Knowledge
Subjects:	H Social Sciences > HB Economic theory. Demography > HB1-3840 Economic theory. Demography R Medicine > RM Therapeutics. Pharmacology > RM1-950 Therapeutics. Pharmacology > RM214-258 Diet therapy. Dietary cookbooks T Technology > TX Home economics > TX1-1110 Home economics > TX341-641 Nutrition. Foods and food supply
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	JUNAINE JASNI -
Date Deposited:	06 Jan 2026 13:01
Last Modified:	06 Jan 2026 13:01
URI:	https://eprints.ums.edu.my/id/eprint/45802

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