Exploring the views of Malaysian hoteliers about survival during the covid-19 pandemic

Tay Kai Xin and Nur Hidayah Hamidi and Lim Le Xian (2024) Exploring the views of Malaysian hoteliers about survival during the covid-19 pandemic. Journal of Economics and Sustainability, 6 (1). pp. 1-16. ISSN 2637-1294

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URL: https://e-journal.uum.edu.my/index.php/jes/article...

Abstract

It is undeniable that a sudden emergence of the COVID-19 Pandemic would have certain effects on tourism, as well as the hospitality industry in Malaysia. Hence, this paper aims to closely examine the views and reactions displayed in crisis management practices pursued by hotel managers for the survival of their businesses during the pandemic. To do so, in-depth interviews were conducted, involving managers from Malaysian hotels of varying calibers (five managers from 3-star hotels, and four managers from 5-star hotels). Results showcased that certain labour actions (e.g., unpaid leave, salary cuts and layoffs) were the first and most favoured options for companies to consider in response to COVID-19. Nonetheless, this may lead to a shortage of trained staff when the hospitality industry recovers in the coming years. Another way to counter the pandemic was to rely on digital marketing and promotion to increase hotel occupancy rates during the crisis. Additionally, there were also ideas involving governmental support for the hotels during the pandemic.

Item Type:	Article
Keyword:	Hotel managers, reactions, crisis management practices, human resource management, marketing management
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce > HF5001-6182 Business > HF5549-5549.5 Personnel management. Employment management T Technology > TX Home economics > TX1-1110 Home economics > TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	ABDULLAH BIN SABUDIN -
Date Deposited:	28 Aug 2024 09:23
Last Modified:	28 Aug 2024 09:23
URI:	https://eprints.ums.edu.my/id/eprint/40866

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