Poh, Thian Hui (2008) Parental choice and satisfaction in private school in Karambunai electoral zone, Sabah. Masters thesis, Universiti Malaysia Sabah.
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Abstract
Nowadays, more and more educated parents are performing the role as a consumer of education services. Schools are forced to perform in ways that are in compliant with the market issues of supply and demand, while parents are encouraged to exercise their statutory right to voice a preference over which school they would like to send their child to. This papers aims to study the impact of the reasons of parental choice in the selection of private school towards the parental satisfaction among the parents who have enrolled their children in the private school within the Karambunai electoral zone. The findings showed that the academic, convenience, discipline and safety, and value and community factors are able to build up the satisfaction of the parents. In a closer view, the academic factor and the value and community factor play more significant roles in creating parental satisfaction. It is also reported that parents of the private schools found to be satisfied with the small class size, small teachers to students ratio, teaching style, English teaching and communication language and the multiracial mix of students in the schools. Meanwhile, the parents who have chosen the private schools are found to have high socioeconomic status with great percentage of the respondents are affluent and highly educated. Besides that, one's household income, occupation and the small number of children in a family are known to have the moderating effects on the relationship between the reasons of parental school choice and parental satisfaction. The identified factors shall be taken carefully in further improving the school and also creating the satisfaction among the parents who pay for their schooling children in the private schools.
| Item Type: | Thesis (Masters) |
|---|---|
| Keyword: | Parental choice, Private school, Parental satisfaction, Karambunai electoral zone |
| Subjects: | H Social Sciences > HF Commerce > HF1-6182 Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
| Department: | SCHOOL > School of Food Science and Nutrition |
| Depositing User: | DG MASNIAH AHMAD - |
| Date Deposited: | 02 May 2025 10:52 |
| Last Modified: | 02 May 2025 10:52 |
| URI: | https://eprints.ums.edu.my/id/eprint/43530 |
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